CaratLane Case Study: Revolutionizing the Jewelry Industry

 ABOUT

CARATLANE

CaratLane - a Tanishq Partnership,

India’s first omnichannel jewelry brand was founded in 2008, with a simple but

courageous objective – to make beautiful jewelry accessible, affordable, and

forever wearable. All CaratLane collections draw design inspiration

from a strong historical legacy and interpret them in a modern theme.

With the new-age woman as a muse, the design philosophy at CaratLane is to

make jewelry that makes the wearer ‘feel’ beautiful.


CaratLane is India's largest omnichannel jeweler. Spanning over 170 retail

stores across 45+ Indian cities, and shipping globally to countries like the

USA, Canada, UK, Singapore, Dubai, and Australia.


VISION

Remove the existing barriers, geographically and

economically, for everyone to experience a little,

beautiful piece of India, no matter their

location.Their aim is to place India on the global

map for its craftsmanship.


MISSION

Our mission is to create versatile, modern, and

contemporary jewelry which is accessible

worldwide. Our made-in-India jewelry not only

makes a woman look beautiful but also makes her

feel beautiful and loved inside & out.


EXISTING SYSTEM

CHALLENGES

CaratLane was facing a void for a system that is integrated and

automated to bring better visibility and efficiency to the business.


CHALLENGES

Lack Scalability

of a system which could power their growth rapidly to new markets in line with the product demand


Lack of Stock Price variation Calculation

The systems in use did not meet the specific jewelry industry functionality of the stock audit requirement. As jewelry pieces have a very specific mechanism for cost computation, entire order profitability was an after-the-fact calculation outside the system


Lack of System Enabled Inventory Costing

Inability to manage consignment stock as well as the cost for the new product lines.Lack of visibility into unit-specific costing


Lack of inter system integration

No sync of backend systems with eComm application (Magento)


Lack of Automation

manual entries and use of spreadsheets in warehouse operations.


SOLUTION

SYSTEM PROCESS

Yantra built an integrated and automated customer experience from check-out to delivery with NetSuite implementation.


The existing e-commerce platform (Magento) was integrated with NetSuite

Procurement, ordering & fulfillment, and invoicing processes were digitized

Extensions were built to achieve a frictionless omnichannel customer experience


To read full blog visit-  CaratLane Case Study: Revolutionizing the Jewelry Industry

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